The many great Pueblos Magicos in Mexico are amongst the reasons why it’s one of my favourite countries to visit! In addition to the great food, lovely people, interesting historic sights and unique culture, these “Magic Towns” in Mexico are each worth a stop on their own.
First things first. What are these Mexico Magic Towns?
The Pueblos Mágicos program was founded in 2001 by the Mexican Secretariat of Tourism, and is a way to recognise and promote smaller towns and make them more attractive to tourists.
Each of these towns have been recognised because it contains some elements of history, traditions, culture or is linked to important events or festivals. Some are listed as UNESCO World Heritage sites, some contain ancient Mayan ruins, and some are just incredibly charming.
There are a total of 132 Pueblos Magicos in Mexico, each with their own individual charm and history. They are spread across the entire country, and regardless of whether you are visiting Mexico City or Cancun, you’ll find one within easy reach.
In short, the Pueblos Magicos are found across all 31 states in Mexico.
As I am sure you have gathered by now, the name Pueblos Mágicos translates to Magic Towns in English.
Table of Contents
Map of the Best Pueblos Magicos in Mexico
I reached out to a bunch of fellow travellers and asked them to share their favourite Magic Towns with me. The result is this extensive list of the best Pueblos Magicos found across Mexico – including reasons why you should visit each one!
Below you will find a map indicating where each one is. Whether you want to go on a day trip from Cancun, or spend a few days exploring these towns – you’ll find your perfect Magic Town amongst this list.
You can find the interactive map here, if you want to save it to your own Google Maps and use it for reference.
Magic Towns in Mexico by state
As there are 25 Pueblos Magicos/Magic Towns included in this list, some of you may be interested in knowing where in Mexico they are located.
Therefore, before jumping into the list itself (and the reasons why you need to visit these towns), I decided to break them down state by state here, to hopefully make planning your trip a little easier.
- Baja California Sur: Loreto, Todos Santos
- Baja California: Tecate
- Chiapas: Chiapa de Corzo, Palenque, San Cristobal de las Casas
- Chihuaha: Creel
- Guanajuato: San Miguel de Allende
- Guerrero: Taxco
- Hidalgo: Huasca de Ocampo
- Jalisco: Ajijic, San Sebastian del Oeste, Tequila, Tlaquepaque
- Nayarit: Sayulita
- Mexico (state): Teotihuacán
- Michoacán: Pátzcuaro
- Oaxaca: Mazunte
- Puebla: Cuetzalan del Progreso
- Querétaro: Bernal
- Quintana Roo: Bacalar, Isla Mujeres, Tulum
- San Luis Potosi: Xilitla
- Veracruz: Orizaba
- Yucatan: Valladolid
There you have each of the Magic Towns divided by state. There are 15 Mexican states covered in this post, so regardless of where you are going, I hope you’ll find the right Magic Town for you!
The 26 Best Pueblos Magicos in Mexico
As mentioned, I have gotten some great submissions and suggestions from other travellers for this list. I have also included my own favourites.
I decided to make the list alphabetical, so you can trust that it is not ordered in any other way. These towns are all amazing destinations, that people love for different reasons.
So sit, back, grab a coffee, and see which one sounds like the perfect next destination for you!
#1 Ajijic, Jalisco
According to Robyn from Two Empty Passports, Ajijic is a charming town that sits on the shores of Lake Chapala, the largest lake in Mexico. Known for stunning natural beauty, rich cultural heritage, relaxed atmosphere, and pleasant temperatures, this Pueblo Magico is a popular destination for tourists and expats alike.
Ajijic’s colorful town square, vibrant arts scene, and modern amenities make it an ideal destination on any road trip through Central Mexico. And this town has more than enough to keep you busy during your stay.
Start your visit by heading to the Malecon, a beautiful boardwalk that runs along Lake Chapala, with stunning views of the lake and surrounding mountains. Make sure to check out the Malecon Sculpture Park, a unique outdoor gallery featuring a collection of sculptures by local and international artists.
Next up, make your way to the central plaza where numerous local vendors sell everything from homemade crafts and clothing to delicious local cuisine. Make sure to try a fresh caramel churro from Chuerreria Ajijic, with a shaded outdoor terrace.
Any visit to Ajijic is not complete without wandering and getting lost in the maze of cobblestone streets surrounding the historic center. Each building has been beautifully painted with bright colors and detailed murals, making it a photographer’s paradise!
End your day at the Casa Tres Leones, a boutique hotel in the heart of Ajijic that features traditional Mexican decor, a peaceful courtyard, a relaxing outdoor pool, and a complimentary breakfast each morning.
Side note: it is possible to visit the Chapala lake and Ajijic on a day trip from Guadalajara!
#2 Bacalar, Quintana Roo
I visited Bacalar for the first time this year, and absolutely fell in love with the place! Located all the way south in Quintana Roo, just an hour from Belize, you’ll find Bacalar nestled along the beautiful Bacalar Lagoon.
The Lagoon itself is one of the main reasons people visit, and going on a lagoon cruise is amongst the top things to do in Bacalar. It is known as the “Lagoon of the 7 colours”, because of how the changing depths affects the different colours of blue you see in the water.
In addition to this, Bacalar is home to interesting colonial and pirate history (with the latter being the most interesting, of course)! At the San Felipe Fort, you can learn about how the town was protected against pirates, and the impact it has had on Bacalar.
Getting there from Cancun includes a 6-hour comfortable bus ride. The nearest international airport is in Chetumal, just an hour away. Along the lagoon you will find lots of restaurants and beach clubs, and this is also where you will find some of the best places to stay in Bacalar, such as the beautiful Lagoon House and Hotel CasaBakal (right by the Cenote Esmeralda).
Top things to do in Bacalar:
- Bacalar boat tour and Cenote Visit
- Open Bar Lagoon Cruise
- Visiting the Fort of San Felipe
- Going kayaking or paddle boarding
- Exploring the town on a walking tour
#3 Bernal, Querétaro
Julien Casanova from Cultures Traveled loves Bernal, a small town located about 30 minutes east of the metropolis of Queretaro, known for its regional specialties of gorditas, stuffed cactus, and pan de queso.
Bernal is a weekend destination for many of the residents of Queretaro. Although most travellers are drawn here to hike Peña de Bernal, one of the largest monoliths in the world.
In fact, hiking Peña de Bernal is easily the top thing to do in this Pueblo Magico. From the top, you’re rewarded with sweeping landscape views of the surrounding area.
Other popular things to do in the Pueblo Magico of Bernal, Queretaro include visiting the mask museum, shopping for local wool textiles, and exploring the nearby wine and cheese route. While you may not initially think of this area of Mexico for wine, it’s actually a burgeoning wine region of Mexico.
There are even several tours available to take you wine tasting around Bernal!
You can easily take a day trip to Bernal from Queretaro, though I recommend staying one night so that you can get an early start on hiking Peña de Bernal.
Many of the hotels in Bernal have a gorgeous view of the monolith, including the cozy chalets with a fireplace at Zidada Hotel.
#4 Chiapa de Corzo, Chiapas
Chiapa de Corzo is a Pueblo Magico located just outside of Tuxtla Gutiérrez, the capital of the state of Chiapas.
Whilst the town itself is incredibly charming, with a lively central square and lots of great food (don’t miss out on trying pozol, a local chocolate and maize drink or the taco de cochito)!
From Chiapa de Corzo, you can also head out on a boat tour to explore the nearby Sumidero canyon (Cañón del Sumidero). This breathtaking canyon is filled with water and surrounded by steep, steep mountains, and is home to various birds, wildlife and even crocodiles.
To be honest, the canyon reminded me a lot of the fjords! So if you are headed to this part of Mexico and have dreamt of visiting Norway, don’t miss out on a trip through this canyon.
However, what Chiapa de Corzo is most famous for, is their UNESCO-listed festival that happens every year; La Fiesta Grande de Chiapas de Corzo.
The festival takes place over several weeks in January every year, and I was lucky enough to experience it during my visit. The whole town comes alive with music, cultural costumes and men dressed as Parachicos (a character from local folklore).
#5 Creel, Chihuaha
“When looking for must-visit pueblos magicos in Mexico, Creel in the Chihuahua region is one of the many off-the-beaten-track towns.” says Daniel from Layer Culture. In fact, he continues, Creel is the second largest town and the unofficial capital of the region.
Situated in a natural setting with over 20 thousand hectares of forest, there are some unique historic landmarks in the area as well as many hotels, haciendas and restaurants to accommodate visitors. Places such as Hotel La Estacion which is located in the center of Creel makes the perfect place for an overnight stay.
With Creel being one of the most popular stops on the Copper Canyon train ride for many tourists, this magical town is a must for anyone who catches the Chepe Express from Los Mochis.
With various private tours, you can see landmarks such as the San Ignacio Church which was built by Jesuits in the 18th century. Or, if you’re feeling adventurous, go on a hike to the Valle de las Monjas where there are many fascinating rock formations.
For the cultural travellers out there, this is the perfect opportunity to connect with the Rarámuri tribe who inhabit the area and offer their crafted goods and ornaments which make great souvenirs.
If you find yourself in this off the beaten path part of the Chihuahua region, aim to stop in Creel and spend a night which will give you enough time to do one of the hikes as well as see some of the local landmarks.
#6 Cuetzalán del Progreso, Puebla
Puebla is home to ten Pueblos Magicos. JB from Will Fly For Food has been to all ten and in his opinion, Cuetzalan del Progreso is the most fascinating.
Cuetzalan is a small town of just under 50,000 inhabitants located in the Sierra Norte mountain region of Puebla. Known for its misty forests and hilly cobblestone streets, the town’s population consists mainly of native Nahuas and Totonacs, many of whom still go about their day wearing traditional indigenous dress.
Like Pahuatlan del Valle, Cuetzalan is one among a handful of towns that claims to be the origin of the Danza de los Voladores, a captivating ritual where four participants dangle by their feet and spin around a pole until they reach the ground. It’s a performance that you can still witness, if you come at the right time.
Personally, I wasn’t lucky enough to catch it in Cuetzalan but it’s said to be performed on most weekends, to coincide with the Sunday tianguis. These markets are exactly why you should visit over the weekend, to experience the ancient art of bartering that’s been practiced in Cuetzalan since pre-Hispanic times.
The market takes place around the zocalo so you may want to book a room at Posada la Plazuela to be close to the action. Between purchases of beads, coffee, and textiles, nature lovers will want to hike to the many waterfalls and caves around town while history buffs can take a short colectivo ride to the archaeological site of Yohualichan.
No matter what interests you, you’ll find Cuetzalan to be a magical place. The moment you get off that bus, it’ll feel like you’ve stepped out of the modern world and into the real Mexico.
#7 Huasca de Ocampo, Hidalgo
Not many people know that Huasca de Ocampo, in the Mexican state of Hidalgo, was the first town to be proclaimed a Magic Town of Mexico, and magic it is indeed.
Isabella from Boundless Roads visited Huasca de Ocampo during her solo road trip around Hidalgo and her main purpose was to check out the famous Prismas Basalticos.
However, she says she was pleasantly surprised by the number of things to do and the spectacular places to visit in this tiny town.
First of all the town center itself is very tiny, with just one cobblestone road, an ancient church, and cute shops and restaurants. The visit requires no more than 10 minutes of your time but is still worth it.
What is impressive about Huasca de Ocampo is the spectacular natural attractions in its surroundings and the beautiful Haciendas where I recommend you should stay, such as the Hacienda Santa Maria Regla.
You will definitely need a car to make the best of your time in this cute Mexican Pueblo Magico.
Driving to the Prisma Basalticos you will pass by a small dam, which is actually an old hacienda that has been inundated.
Additionally, drive to Peña del Aire and take a look at the spectacular canyon. If you have time you can join a guided hike down the river or take a thrilling zipline tour.
#8 Isla Mujeres, Quintana Roo
Isla Mujeres is one of Mexico’s best-kept secrets, an idyllic and unique Pueblo Magico located just off the Yucatan Peninsula, says Sara from Mindful Travel by Sara.
With stunning beaches, rich history and culture, unique attractions such as the Garrafon Natural Reef Park, Punta Sur, Playa Norte Beach, the MUSA (Underwater Museum of Art), traditional Mexican cuisine, and fun activities like snorkeling, kayaking, and swimming with whale sharks – it is no wonder why Isla Mujeres is a must-visit destination for anyone looking to experience true beauty combined with adventure.
If you go on a day trip from Cancun to Isla Mujeres, you can’t miss Playa Norte, one of the most beautiful beaches in Mexico. Located on the north side of the island, it is a stunning white sand beach with crystal clear waters, perfect for swimming and snorkeling.
Be sure to try some of Isla Mujeres’s delicious traditional Mexican cuisine at Los Tacos de Humo. From freshly caught fried fish, ceviche, or cochinita pibil tacos, you will be in for a treat! If you’re looking for something sweet, make sure to try churros, which are deep-fried pastries with sugar and cinnamon.
If you’re looking for a unique stay, the island is home to some beautiful resorts such as Secrets Playa Mujeres Golf & Spa Resort or Hotel Boutique Bahia Tolok. For those traveling on a budget, Nomads Hotel Isla Mujeres is a great option.
#9 Loreto, Baja California Sur
Loreto, in Baja California Sur, Mexico, is truly a special place to visit, says Christopher from Called to Wander. As one of only 2 Pueblos Magicos on the Baja peninsula, Loreto boasts all the unique historical and cultural heritage to merit being added to the list.
Its colonial mission, the Mision de Nuestra Senora de Loreto Concha, located at the heart of the town, is the oldest of its kind in Baja and preserves its reputation as being the first and longest-lasting permanent settlement on the peninsula.
In the plaza you can enjoy a variety of different restaurants, cafes, and shops in between strolling around cobblestone streets lined with ficus trees. And a nearby excursion to the San Javier Mission will take you back in time to see why Loreto and its surrounding landscape made the perfect settlement location.
Aside from its history, Loreto offers a variety of outdoor activities that attract visitors from all over the world. As Loreto is hemmed in by mountains, the hiking, mountain biking, and ATV trail system around town is spectacular.
But an even bigger draw to Loreto is the watersports activities and wildlife just off the coast. Within minutes you can be sport fishing, interacting with killer whales, blue or fin whales or find yourself immersed in turquoise waters as you snorkel or scuba dive around different islands off the coast.
Loreto is one of the few towns in Baja and the only Pueblos Magicos that has an international airport nearby. Whether flying in, arriving by cruise ship, or camping in Baja, Loreto is incredibly accessible and worth adding to any Mexican travel itinerary.
#10 Mazunte, Oaxaca
Michele from A Taste For Travel loves Mazunte, Oaxaca!
Mazunte is a small beach town tucked on the southern coast of the Pacific Ocean in the state of Oaxaca. Surrounded by rocky cliffs draped in verdant jungle, Mazunte’s palm-fringed beaches are especially picturesque.
Designated as one of Mexico’s Pueblo Magicos or Magical Towns in 2015, it’s best known for its relaxed alternative vibe. For travellers seeking a wellness boost, it’s home to a wealth of restorative options including yoga schools, spiritual workshops, and classes such as drumming, meditation and music therapy.
This coast of Mexico is one of the world’s top nesting sites for olive ridley sea turtles so one of the top things to do in Mazunte is witnessing a sea turtle laying her eggs on a protected beach. At the Centro Mexicano de la Tortuga (Turtle Museum) you can also participate in a baby sea turtle release and watch a hatchling race its way to the sea.
Adventurous travellers also won’t want to miss whitewater rafting on one of the pristine, still-wild rivers that cascade their way through the Sierra Madre Sur mountains to the Pacific Ocean. A more leisurely option is to spend the day relaxing at a nearby waterfall or losing your inhibitions at Zipolite, a popular clothing-optional beach.
At the end of the day, unwind at a rustic palapa-topped beach bungalow or watch the stars from a boutique hilltop hideaway such as OceanoMar ideally located near both Marmejita Beach and Rinconcito Beach.
#11 Orizaba, Veracruz
Orizaba has been one of Mexico’s Magic Towns since 2015. The town is nestled in the mountains in the state of Veracruz, about 2 hours from the city with the same name.
Amongst the top things to do in this charming town is to take the cable car up to the Cerro del Borrego Ecopark, hiking to Los Sifones Lake and visiting the national park Cañón del Rio Blanco.
Don’t miss a visit to the Palacio de Hierro, which was built by Gustav Eiffel himself in 1894 (the man behind the Eiffel tower). Inside there are several museums, and one entrance ticket will give you access to all, including a Beer Museum and the Football Museum.
Most people visit Orizaba on a day trip from Pueblo, Veracruz or Boca del Río. However, if you plan on spending the night, opt to stay in a hotel close to the city center, such as the Casona 142 Boutique Hotel or the stylish Grand Hotel de France.
#12 Palenque, Chiapas
“The Pueblo Magico of Palenque is mostly known as a place to stay when going to see the Mayan ruins of the same name.“, says Sarah from Live Dream Discover.
While the Palenque ruins are amazing and a must-visit in Chiapas, the small town of Palenque is not without its charms. Because it is a base for visiting the numerous sights in Chiapas, it has the usual tourist services.
This includes a large bus station and an array of restaurants and accommodations. However, it still has the feel of an authentic, off-the-beaten-path Mexican town.
Upon arrival at the bus station, a stone Mayan head points the way to town. Avenida Juarez is the main street that is buzzing with local life. Here you will find traditional food and shops, as well as more basic accommodations.
The town square is Parque Central and this is the spot to sit and watch the locals and tourists enjoy ice cream and street performers. Behind the square is the Church of Santo Domingo, which is worth a peek inside.
The other busy street is La Cañada which runs west of downtown. This area was created for tourists and is where you will find the more modern restaurants and hotels, such as Hotel Maya Palenque. It’s a very pretty, leafy street with vines and tropical flowers growing up and around the buildings.
Other sites and activities nearby include trekking in the Lacandan Jungle, Misol-Ha and Agua Azul waterfalls, the Aluxes Ecoparque and the Yaxchilan and Bonampak ruins.
#13 Pátzcuaro, Michoacán
High in the mountains, on the edge of an enormous lake, Patzcuaro is one of eight Pueblos Magicos in Michoacan and an absolute must for anyone exploring this stunning, mountainous state, says Emily from Emily Luxton Travels.
One of the most striking things about this peaceful mountain town is its unusual colonial architecture. The historic centre is filled with single-storey adobe houses with terracotta tiled roofs, all painted in a uniform style with the top half white and the lower half a deep red. Even the hand-painted signs of shops and businesses follow a universal style, with the first letter of every word painted red.
In fact, all of the towns around the area follow this same style. If it looks a little familiar, it could be because the nearby village of Santa Fe de la Laguna was the inspiration for the fictional town in Disney’s Coco!
Patzcuaro Lake is well-known for Dia de Muertos, which weave prehispanic and post-colonial traditions together into a magical celebration. Janitzio Island, in the centre of the lake, is said to be the gateway to heaven – take a ferry there from Patzcuaro to explore the magical island town.
Beyond the 16th-century architecture, you’ll also find a rich indigenous heritage in Patzcuaro, which is a centre for the indigenous Purépecha culture. Don’t miss the Purépechan ruins at nearby Tzintzuntzan. And look out for the skilled Purépechan artisans in Patzcuaro’s historic centre selling handicrafts unique to the area.
#14 San Cristobal de las Casas, Chiapas
According to Megan from Packing up the Pieces, one of the must-visit pueblos magicos in Mexico is tucked away in the southern most state; Chiapas. San Cristobal de las Casas is an incredible city nestled in the mountains and is filled with beauty and a rich culture with deep connections to their Mayan ancestors.
From eating delicious food to hiking in the nearby eco parks, there are plenty of awesome things to do in San Cristobal de las Casas. Make sure to visit one of the many museums, art galleries, and browse the incredible artisan markets. The colorful streets boasts inviting cafes and bustling plazas filled with talented street performers.
Set aside at least a few days just to wander through the pueblo magico. You’ll find several unique neighborhoods that are easy to fall in love with.
Budget travelers will love the shared or private rooms at Posada del Abuelito. Although there are tons of awesome places to stay, like Ocho Barrios, for a more than reasonable price.
Well-connected with buses, guided tours, and collectivos, there are plenty of epic day trips from San Cristobal de las Casas. Visitors can for example take a day trip to the scenic Sumidero Canyon. Here, take a boat ride through the deep gorge and spot waterfalls and crocodiles.
Additionally, San Juan Chamula is a short bus ride away and gives visitors the chance to travel back in time to observe ancient Mayan rituals.
Don’t miss visiting San Cristobal del las Casas, a culturally rich pueblo magico in Chiapas Mexico.
#15 San Miguel de Allende, Guanajuato
San Miguel de Allende is a UNESCO World Heritage Site and (former*) Pueblo Mágico tucked away in the state of Guanajuato in Central Mexico. Best known for the stunning, “Disney-esque” church Parroquia de San Miguel Arcángel, this city is widely regarded as one of the most beautiful places in all of Mexico, says Ashlea from She Roams About.
Because San Miguel de Allende is very safe and magically charming, it has been drawing in travellers from near and far for many years. Wandering the colonial streets is a great way to discover incredible food, lovely rooftop terraces, and local artisan shops.
While the historic centre is undoubtedly gorgeous, bursting with churches and centuries old buildings, a short walk away is the Colonia Guadalupe, a local neighbourhood that feels a world apart. Because this area falls outside of the protected UNESCO zone it is vibrant and oozing with character.
Local groups have formed street art collectives that teach the youth to channel their energy into art. Exploring this neighbourhood on foot is the best way to discover the countless murals tucked around every corner.
When it comes to accommodation, beautiful boutique hotels are the name of the game in San Miguel de Allende. Many hotels are small, like the impeccable Casa Florida B&B which offers just 5 unique rooms and two stunning rooftop terraces, just steps from the central square.
San Miguel de Allende is ideal for first-time travellers to Mexico or anyone who wants to escape into a romantic and picture-perfect city.
*Note: San Miguel was removed as a Pueblo Magico in 2002 because it was instead included on the UNESCO World Heritage list. However, due to the nature of the removal, it is still considered a Magic Town by many.
#16 San Sebastián del Oeste, Jalisco
Of the nine Pueblos Magicos in Jalisco, San Sebastian del Oeste is one of the most unique to visit, according to Lora from Explore with Lora. This historic mining town has preserved its colonial architecture and traditional way of life, making it an excellent destination for those seeking an authentic Mexican experience.
One of the best things to do in San Sebastian is to walk around and explore the town’s cobblestone streets and admire the colorful colonial buildings. It feels like you have stepped back in time! One of the must-see sights is the Church of San Sebastian, which dates back to the 18th century.
If you’re looking for something to eat in town, don’t miss Jardin Nebulosa. This farm-to-table restaurant serves locally grown food and does a fantastic 5-course brunch on Sundays paired with drinks, including Raicilla, a specialty liquor made in San Sebastian from Agave plants.
Nestled in the Sierra Madre mountains, San Sebastian is also an excellent place to go if you want to escape into nature. The town is situated within the Sierra Madre Occidental Biosphere Reserve, with plenty of hiking trails and scenic viewpoints.
One of the most popular places to go is La Bufa lookout, which offers panoramic views of the surrounding mountains and valleys. You can see as far as Puerto Vallarta on a clear day! To reach La Bufa, you can either jump in a shared truck taxi or hire ATVs from town – which is the more fun way to go.
If you’re looking for a place to stay, consider Villa Nogal Hotel Boutique. It has beautiful views of the mountains from its outdoor terrace and a restaurant, bar, and garden to relax in.
#17 Sayulita, Nayarit
One of the most popular Pueblos Mágicos in Mexico is Sayulita, a charming beach town located on the Pacific coast, about 40 minutes north of Puerto Vallarta. It earned its place on the list of Pueblos Magicos in 2015, and deservingly so, claims Nina from Where in the World is Nina.
Sayulita is a vibrant and colorful town with a laid-back atmosphere and fun, surfer, hippy vibes. The town is famous for its stunning beaches, surf breaks, and rich cultural heritage. The best thing to do in Sayulita is to head to the beaches.
You’ll want to head to the main Sayulita beach if you want to try your hand at surfing, Playa de Los Muertos to escape some of the crowds but not wander too far, or go to the Malpaso or Carracitos beaches to really step away from the bustle of the town.
While the town is pretty small and walkable, there’s no shortage of cute shops, markets, and great eateries to try. You’ll find everything from hole-in-the-wall tacos spots to posh western-style restaurants.
One of the best day trips you can do from Sayulita is head to Marieta Islands. You’ll hop on a boat and take the wet ride down to the island, where you’ll have to swim into a cave to reach the inside of the island where the roof collapsed, creating a gaping hole and a gorgeous beach to enjoy. If you’re lucky enough to do this trip between December through March, you are likely to see whales migrating, making this trip even more magical.
#18 Taxco de Alarcón, Guerrero
Nestled in the mountainous state of Guerrero, Taxco de Alarcón is a city that deserves to be on everyone’s list of must-visit Pueblos Mágicos in Mexico, says Catherine from Nomadicated.
Located in the state of Guerrero, Mexico, this small city is renowned for its windy cobblestone streets, colonial-style architecture, and silver mines that have been in operation since pre-Hispanic times.
Once you arrive, first meander aimlessly through the quaint streets observing the white-washed homes with traditional terracotta roofs – it’s one of the best things to do in Taxco!
One particularly impressive site is the Santa Prisca Church, an intricate Baroque-style church that stands tall in the heart of the city. Marvel at the domed interior, intricately filled with frescos that display biblical tales. For those who climb to the top of the bell tower, be prepared for incredible panoramic views of the entire city.
In addition to architectural wonders and admiring the silver work crafted here, there are incredible day trip opportunities away from the city center. Nature lovers can explore the beautiful turquoise pools of Pozas Azules or the underground caverns of Grutas De Cacahuamilpa.
Finally, no visit would be complete without sampling some of Taxco’s cuisine. Even with a variety of traditional Mexican dishes all within easy reach, don’t miss dinner in the Zocalo for a beautiful night view of the Santa Prisca Church. And when it comes time to rest, there are plenty of accommodation options, like this colonial-style Villa San Francisco Hotel.
#19 Tecate, Baja California
Tecate is located all the way north in the state of Baja California, and is the only Pueblo Magico in Mexico found along the US border. This means that a visit can easily be a day trip if you live in southern California.
This town offers museums, unique traditions, history and is where you will find the famous Tecate beer – perfect for beer lovers! Additionally, the Rancho la Puerta (a fitness and spa retreat) has been voted the best international spa destination 4 years in a row by Travel+Leisure.
Amongst the top things to do in Tecate are visiting the various breweries and vineyards around town, the Museo Comunitario de Tecate, and heading up to the four beautiful viewpoints around the town.
#20 Teotihuacán, Mexico
Lucy and Dan from Thoroughly Travel recommends visiting Teotihuacán. Situated in the centre of Mexico, Teotihuacán is a small town with huge cultural and historical importance.
This charming town is home to beautiful buildings, including the Monastery of San Juan Evangelista and The Temple of Nuestra Señora de la Purificacíon, as well as a traditional Monday market.
But Teotihuacán is most well-known for the huge archaeological complex of the same name. This ancient Mayan site is one of Mexico’s most impressive, along with Chichén Itzá, Palenque and Uxmal.
Once a lively pre-colmbian city, the site is now one of the most important UNESCO World Heritage Sites in the world. A long street, known as the Avenue of the Dead, leads from the main entrance to the domineering Pyramid of the Sun.
The Pyramid of the Moon sits in the middle of the site while the secluded Temple of Quetzalcoatl features an intricately carved facade.
Teotihuacán is easily accessible from Mexico City and is only an hour’s drive. Day trips such as this one are a popular way to visit the site and you can learn a lot from a guide.
Those on a budget will be pleased to know you can also get to Teotihuacán by public bus. Buses leave from Gate 8 in Mexico City’s Autobuses del Norte metro station and there is a dedicated ticket booth for Teotihuacán.
#21 Tequila, Jalisco
There’s a very unique Pueblo Magico in Jalisco state that should be on everyone’s itinerary: Tequila, says Kitti from Kitti Around the World.
As the name suggests, the town is the birthplace of the famous spirit Tequila, which is made from the blue agave plant native to this area of Mexico. In case you didn’t know, all genuine Tequila in the world has to be produced from this area in order to be called Tequila!
Located to the north-west of Guadalajara, it’s been one of the nine Pueblo Magicos in Jalisco since 2003. It’s good to know that Tequila isn’t just a Pueblo Magico. It also became a UNESCO World Heritage site in 2006.
You can visit Tequila on your own by private vehicle, on public buses or join a day tour. For the most unforgettable experience you can book the Jose Cuervo Express which is considered the best train journey in Mexico.
You don’t have to be a Tequila fan to visit the birthplace of the drink. Although you really can’t leave the town without going on a distillery tour where you can learn all about the tequila making process. The most famous one to visit is Jose Cuervo’s La Rojena Factory.
If you’re short on time, you can totally see the best of Tequila by following this one day itinerary. However, for a unique experience, consider staying at least one night at Matices Hotel de Barricas which is a tequila-themed hotel with barrel-shaped suites.
#22 Tlaquepaque, Jalisco
Tlaquepaque, Jalisco is one of Mexico’s most popular Pueblos Mágicos because of its long history of folk art, culinary tradition, and ease of access, says Paul from Playas y Plazas. It was inducted to the Pueblo Mágico program in October of 2018 making it the 8th town from the state of Jalisco to be recognized.
The name Tlaquepaque (pronounced Tlah-kay-pah-kay) comes from the Náhuatl words for ‘place above clay land.’
The original inhabitants of Tlaquepaque have been creating ceramics from clay for over a thousand years. To this day, Tlaquepaque is considered to be one of the best places to go shopping for fine ceramics in Mexico because of the many studios, museums, and festivals.
Downtown Tlaquepaque has a pedestrian-friendly corridor that is lined with lovely art galleries, boutiques, and restaurants. Many of the buildings are restored mansions that are over a hundred years old. There is public art everywhere by local legends such as Rodo Padilla and Sergio Bustamante, among many others.
One of the most memorable experiences is the mariachi show at the Parian de Tlaquepaque. The 19th-century market building has been converted into a series of cantinas and restaurants with a bandstand in the center. Mariachis and folkloric dancers perform every day of the week. Both the food and the show are memorable experiences.
Tlaquepaque is one of the most visited Pueblos Mágicos in Mexico because of its proximity to Guadalajara, the third-largest metropolitan region in Mexico. It is one of the most popular tours from Guadalajara for both international visitors and locals alike, and day trips such as this one sell out quickly.
#23 Todos Santos, Baja California Sur
One of the most popular places places to visit in Baja California, Todos Santos is a Pueblo Mágico with a charming old town and gorgeous Pacific beaches, says Daria from The Discovery Nut.
Todos Santos is about 50 minutes from Cabo San Lucas, and can be reached by car, public bus or guided tour.
Todos Santos boasts a small town feel and offers a perfect getaway from Cabo San Lucas, a glitzy resort town on the southern tip of the Baja California Peninsula.
If you are heading that way, don’t miss some of the best beach clubs in Cabo, or to check in advance which of the beaches are swimmable (not all are safe).
Todos Santos means “All Saints” in Spanish and is great if you are looking for a more quiet getaway filled with nature and history. The town has its roots back in time when the Spanish Jesuits arrived in the area, trying to develop the region.
While many visitors come to Todos Santos for a quick day trip, it’s worth to spend a night in town to enjoy the spectacular sunset on Playa Cachorro just outside of town, or hike up to Punta Lobos, a scenic overlook from where you can see the magical colors light up the skyline.
If you decide to spend the night in Todos Santos, one of the best hotels in the area is Hotel San Cristobal, a cozy stay that faces a secluded beach and boasts a home-like atmosphere with wonderful amenities perfect to for taking a break while road tripping Baja California.
#24 Tulum, Quintana Roo
Located just two hours south of Cancun on Mexico’s Caribbean coast, Tulum is a must-visit Pueblo Mágico for travelers who are looking for a beach retreat with a mix of ancient history and barefoot luxury, according to Allison from Mexico Luxury Traveler.
Lots of people wonder if they should visit Cancun or the Riviera Maya on their first trip to Mexico, and I personally recommend both – and especially including Tulum! It is an epic destination that can be explored easily on a budget!
This magical town boasts stunning beaches, turquoise waters, and well-preserved Mayan ruins located right on the beach. Plus, Tulum’s boho-chic vibe and focus on wellness makes it a popular destination for travelers seeking a laid-back, spiritual, and eco-conscious atmosphere.
Visitors to Tulum can explore the well-preserved Tulum Mayan Ruins, located right on the beach, and learn about the rich history of the Mayan civilization.
There are also many incredible cenotes (freshwater sinkholes) nearby such as Gran Cenote or Cenote Dos Ojos where visitors can take a refreshing dip in crystal clear waters and explore the surrounding caves.
And for those simply seeking relaxation, Tulum offers plenty of opportunities for lounging on the beach at its trendy beach clubs offering gourmet cuisine, craft cocktails, and live DJs. There’s also no shortage of beach parties and music festivals to enjoy throughout the year.
For those looking for luxury hotels in Tulum, La Valise is an excellent option in the town’s trendy beachfront Hotel Zone, offering a picturesque jungle and beach retreat. Or Hotel Bardo in Tulum Town offers a more budget-friendly option with its rustic charm and close proximity to the town center.
Reach Tulum from Cancun via Playa del Carmen and Akumal – both great stops along the coast!
#25 Valladolid, Yucatan
“The town of Valladolid is a popular place to stay in order to visit the nearby Chichen Itza and Ek Balam, but it’s far more than just a base for visiting ruins.” says Stephanie from History Fangirl.
Located in the state of Yucatan on the Yucatan peninsula, it has a long history of Spanish colonialism, reflected in the towering sixteenth-century San Gervasio Cathedral and Convent of San Bernardino de Siena.
The town itself has a long history of rebellion, as the local Mayan population fought to remain free of Spanish, and later Mexican, control.
While most visitors will come to see the ruins and the colonial architecture, modern Valladolid has a lot to offer travelers who stay a bit longer.
The town itself is beautiful and colorful, with brightly painted houses and beautiful tile work. There are many great cenotes nearby, including the Cenote Zaci, which is actually located right in town, as well as Cenote Suytun and Cenote Ka Peh.
Make sure to set aside time to visit the Casa de los Venados, a museum in Valladolid dedicated to Mexican folk art, and Museo San Roque, a museum that covers Mayan history in the area.
Many visitors will come to Valladolid as a day trip or as part of a Chichen Itza tour. If you do book a tour that also includes time at Cenote Zaci, make sure you bring a swimsuit when packing for Chichen Itza.
If you stay overnight, check into the Casa Aluxes Hotel, a cute boutique hotel in town.
#26 Xilitla, San Luis Potosi
Kelly from the Vanabond Tales recommends Xilitla (pronounce Hee-LEET-Lah). Found high in the Sierra Gorda mountains Xilitla is a Pueblo Magico recognized for its stunning natural beauty and surrealist art.
Xilitla has a long history and its remote location has helped preserve the ancestral traditions of the indigenous Nahuas and Teenek people.
Although the vibrant town, its colonial architecture, and historical importance are significant in their own right, it is Las Pozas, the surrealist gardens of Edward James that have put the town on the map.
This unique garden features incredible surreal architectural designs based on the sculptor’s dreams and is set amongst a lush forest and beautiful waterfalls. Began in the 1940s the gardens were built over forty years by the artist and local workers.
The project cost millions of dollars and today covers 80 acres of rainforest. The stunning gardens have become one of the most important works in the surrealist movement and attract thousands of visitors to Xilitla each year.
Beyond the town and the surrealist gardens Xilitla is only 25 kilometers from the Reserva de la Biósfera Sierra Gorda, a stunning ecological area featuring, canyons, mountains, desert & jungle areas, waterfalls & wildlife as well as UNESCO-listed heritage sites and eco-friendly accommodation.
Why visit a Pueblo Magico?
To sum up, Mexico’s Pueblos Magicos are a true enchanting experience that every traveler should add to their bucket list. I hope you now have a few new of them on yours!
These Magigal Towns offer an escape from the hustle and bustle of modern life and take you back in time to experience authentic Mexican culture, history, and traditions.
Whether it’s exploring ancient ruins in Palenque or indulging in delicious local cuisine in Bacalar, there is something for everyone in these charming towns.
So pack your bags, put on your sombrero, and get ready for a journey full of wonder and adventure as you discover the magic of Mexico’s Pueblos Magicos!
Magic Towns Frequently Asked Questions (FAQ)
There are a total of 132 Pueblos Magicos (Magic Towns) in Mexico.
A town is recognised as a Pueblo Magico based on various factors, such as natural beauty, culture, traditions, folklore, history, food, and art scene.
Magic Towns are towns that have been recognised to be of value to tourists, due to things such as natural beauty, history, culture, traditions, folklore and food.
1 comment
Pueblo is an incredible place. So much history in one city.